Apex
- *Web development *3D production *UX UI design
GE HealthCare asked our agency to create a digital and interactive experience centred on their range of Apex CT scanners, using cutting-edge technologies.
This innovative project involved developing a marketing platform for GE HealthCare, specifically for the Apex range of CT scanners. The agency designed and developed an interactive user experience, bringing together essential technical and clinical data. This platform was accessible online and could also be downloaded for offline use. The emphasis was on interactive animations that allow detailed exploration of the system and customisation according to clinical use. The HTML5 technology used for the project has enabled great flexibility and universal compatibility on different devices, while keeping development and updating costs under control. This initiative has been acclaimed at major trade fairs around the world and has led to the concept being adapted for other ranges of systems.
X-ray
*App developpement *3D production *UX UI Design
GE HealthCare’s “X-ray Products iPad App” is an app that provides quick and comprehensive access to its full range of systems.
The iPad app presents all the fixed and mobile systems based on GE HealthCare’s X-ray technology. Designed to enable sales engineers to use the tool with customers even without a web connection, this application is an innovative sales aid. We developed 200 3D animations, each explaining a specific functionality of the system. These 30-second animations make the app both ergonomic and easy to use, thanks to intuitive navigation.
Mediview Hololens
*Video production *Capture *Editing *Direction *3D
The promotional video fuses advanced technology and visual innovation.
We created a promotional video highlighting the use of Hololens holographic glasses in combination with GE HealthCare surgical equipment. These glasses allow doctors to view additional information during surgery. The holographic interfaces, added in post-production, were integrated into the video filmed with GE equipment. This video was a key element of the Hololens glasses demonstration stand at RSNA, highlighting the intersection of technology and medical practice.
Allia IGS
*Video production *Capture *Editing *Direction *3D
To launch this product, we produced a series of captivating videos and teasers.
For the launch of GE HealthCare’s new Allia IGS system, we produced several series of videos, including studio footage and teasers. We also filmed customer testimonials and a range of content suitable for social media platforms. This versatile approach meant the product could be presented in a dynamic and engaging way, using advanced video production techniques to capture the innovation and technology behind the Allia IGS system.
