Le Square – Parisian creative agency https://lesquare.com Mon, 05 Feb 2024 11:04:22 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.5 https://lesquare.com/wp-content/uploads/2023/09/cropped-favicon_lesquare_2023-32x32.png Le Square – Parisian creative agency https://lesquare.com 32 32 FFF https://lesquare.com/en/french-football-federation/ Mon, 05 Feb 2024 10:08:31 +0000 https://lesquare.com/?p=5194

French Football Federation

  • *Retouching *Photo shoots *Social media

After its summer collections and the very stylish capsules, the FFF has entrusted us with some new shoots in recent months.

We’ve captured the spirit and talent of French designers in a very natural setting. In a much more classic style, we produced the traditional Christmas shots as well as the FFF’s latest summer collection. After finding iconic locations and fun, emblematic models, our photos were used to illustrate our client’s publications throughout the year…

]]> GE HealthCare https://lesquare.com/en/ge-healthcare-en/ Mon, 05 Feb 2024 09:15:38 +0000 https://lesquare.com/?p=5201

Apex

  • *Web development *3D production *UX UI design

GE HealthCare asked our agency to create a digital and interactive experience centred on their range of Apex CT scanners, using cutting-edge technologies.

This innovative project involved developing a marketing platform for GE HealthCare, specifically for the Apex range of CT scanners. The agency designed and developed an interactive user experience, bringing together essential technical and clinical data. This platform was accessible online and could also be downloaded for offline use. The emphasis was on interactive animations that allow detailed exploration of the system and customisation according to clinical use. The HTML5 technology used for the project has enabled great flexibility and universal compatibility on different devices, while keeping development and updating costs under control. This initiative has been acclaimed at major trade fairs around the world and has led to the concept being adapted for other ranges of systems.

Check out the tool

X-ray

*App developpement *3D production *UX UI Design

GE HealthCare’s “X-ray Products iPad App” is an app that provides quick and comprehensive access to its full range of systems.

The iPad app presents all the fixed and mobile systems based on GE HealthCare’s X-ray technology. Designed to enable sales engineers to use the tool with customers even without a web connection, this application is an innovative sales aid. We developed 200 3D animations, each explaining a specific functionality of the system. These 30-second animations make the app both ergonomic and easy to use, thanks to intuitive navigation.

Mediview Hololens

*Video production *Capture *Editing *Direction *3D

The promotional video fuses advanced technology and visual innovation.

We created a promotional video highlighting the use of Hololens holographic glasses in combination with GE HealthCare surgical equipment. These glasses allow doctors to view additional information during surgery. The holographic interfaces, added in post-production, were integrated into the video filmed with GE equipment. This video was a key element of the Hololens glasses demonstration stand at RSNA, highlighting the intersection of technology and medical practice.

Allia IGS

*Video production *Capture *Editing *Direction *3D

To launch this product, we produced a series of captivating videos and teasers.

For the launch of GE HealthCare’s new Allia IGS system, we produced several series of videos, including studio footage and teasers. We also filmed customer testimonials and a range of content suitable for social media platforms. This versatile approach meant the product could be presented in a dynamic and engaging way, using advanced video production techniques to capture the innovation and technology behind the Allia IGS system.

]]> Banque Palatine https://lesquare.com/en/banque-palatine-en/ Mon, 05 Feb 2024 08:22:12 +0000 https://lesquare.com/?p=5215

Woman Project

  • *Motion design *Production *Videos

Banque Palatine supports entrepreneurs, women and sports people!

Introducing the Palatine Women Project! We covered the day when all the stakeholders came together and captured the atmosphere and content of the event in a video combining drone shots, testimonials and fun!

Watch the video

Circle of Excellence

*Motion Design

Storyboarding, graphic design and development in very sharp 2D motion design.

Announcing good news, motivating sales staff and getting key messages across – that’s what you’ll find in our motion design animation!

Comic strips

*Illustration

Our client wanted us to reinvent the classic comic strip and adapt it to their business.

Our illustrator has completely redesigned 3 legendary comic strip covers, and the Banque Palatine teams have enjoyed the humorous touch!

]]> Arkema https://lesquare.com/en/arkema-en/ Mon, 05 Feb 2024 07:25:42 +0000 https://lesquare.com/?p=5220

Live event

” The result of this operation was a thousand contacts reached, more than 100 meetings scheduled and teams building a joint proposal! “

Our agency took charge of the organisation and creation of Arkema’s “Coating days go live” digital live event. Creation of the event’s style guide, creation of digital and video content, development of the event website and production of the live event in a TV studio. Over 1,000 companies reached and the event led to a long-term partnership!

]]> Air Liquide https://lesquare.com/en/air-liquide-en/ Mon, 05 Feb 2024 06:27:22 +0000 https://lesquare.com/?p=5225

Oxygen brochures

  • *Creative design *Illustration

A long-standing customer of Square, Air Liquide Santé asked us to produce a complete range of media to promote its home oxygen offer and expertise.

The collection includes a range of simple, educational brochures designed to support patients in their day-to-day use of medical equipment. Particular care has been taken with the various diagrams and technical illustrations to ensure simplicity and immediate understanding for the reader.

Shareholders in motion

*Scenario writing *Graphic design *Motion design

Air Liquide gave us 90 seconds to turn 5 technical concepts into fun animations!

Our graphic design studio used a highly creative animation technique to meet the challenge: stickers in motion. A well-crafted voice-over combined with dynamic, highly visual animation equals success guaranteed! As a result, the whole agency bought shares in Air Liquide!

]]> Amgen https://lesquare.com/en/amgen-en/ Mon, 05 Feb 2024 05:30:06 +0000 https://lesquare.com/?p=5230

Campaign

  • *Corporate campaign *Art direction *Creative design

Our client asked us to build an internal communication campaign around diversity.

Our creative concept generated so much enthusiasm that it extended beyond the company to “showcase the laboratory’s commitment to fighting various forms of discrimination in the workplace”. We chose to highlight the company’s identity through its DNA as a “discoverer of medicines” in two stages: First, we identified the evils using two caricatural sentences pointing to discrimination. And in response, the miracle molecule that brings healing: “Egasexatb”, “Homophobix”, “Acceptyl” and “Jeunivoq”.

]]> Communicate in line with your values. https://lesquare.com/en/communicate-in-line-with-your-values/ Fri, 02 Feb 2024 11:33:50 +0000 https://lesquare.com/?p=5097

Communicate in line with your values.

As companies seek to align their communications with their core values, the examples of Patagonia and Lush offer valuable lessons. Let’s find out how these brands have redefined corporate communications.

Patagonia: A Values-Based Business Model

Patagonia, founded by climbing enthusiast Yvon Chouinard, has established itself as a business model focused on quality and respect for the environment. After overcoming a major financial crisis, the brand reoriented its business by focusing on its raison d’être, formulating a new paradigm based on the “5 Rs” (Reduce, Repair, Recycle, Reuse, Reimagine). This approach not only strengthened their brand identity, but also influenced the sector and beyond, with initiatives such as the 1% for the planet movement.

Lush: Beyond Greenwashing, Genuine Commitment Required

Faced with a critical situation, Lush chose to revolutionize its communication by adopting a strategy based on transparency and the rejection of traditional advertising. Their series of “How it’s made” videos on YouTube, illustrating the manufacturing process of their eco-designed products and promoting their employees, demonstrated the effectiveness of authentic, personalized communication.

Values-driven communication: Key to success for Patagonia and Lush

The strategies adopted by Patagonia and Lush have shown that a hardship can be transformed into a growth opportunity, provided that the focus is on the company’s raison d’être. These brands have succeeded in creating an engaging customer experience rooted in their core values, setting themselves apart in their respective markets. Their innovative approach has paved the way for a responsible business model that is now flourishing.

In conclusion, Patagonia and Lush teach us the importance of communications consistent with corporate values. At Le Square, we’re dedicated to helping companies find and express their unique voice, by aligning their communications with their core values. Contact us to find out how we can help you shape an authentic and effective communications strategy.

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